wsc Redding '04-'05 Pub. File report

KSHA / KRDG / KNNN / KRRX / KQMS / KNRO

Equal Employment Opportunity Public File Report

Report Dates: August 1, 2010 – July 31, 2011

I. POSITIONS FILLED DURING THE REPORTING PERIOD

Job Title	Sources Used to Fill Position	Source Referring Person Selected	Date Filled
Account Executive	1,2,3,4,5,6,7,8	1	8-2-10
Operations Manager	1,2,6,7,8	6	2-1-11
Chief Engineer	1,2,5,6,7,8	5	4-18-11
Account Executive	1,2,3,4,5,6,7,8	3	4-20-11
Account Executive	1,2,3,4,5,6,7,8	3	4-20-11
Account Executive	1,2,3,4,5,6,7,8	4	6-20-11

II. RECRUITMENT SOURCE LIST

No.	Recruitment Source	Entitled to Vacancy Notification (Y/N)
1.	Regional Help Wanted www.reddinghelpwanted.com	N
2.	Cal Jobs www.caljobs.ca.gov	Y
3.	Radio Advertising KQMS/KNRO/KSHA/KRDG/KNNN & KRRX	N
4.	Unsolicited Applicants	N
5.	Referral	N
6.	In-house postings	N
7.	Postings @ other Mapleton Markets	N
8.	All community organizations who serve protected groups (see list below)	Y

III. OUTREACH INITIATIVES

No.

Type of Outreach Initiative

Brief Description of Activity

Participation in career days and job fairs

1…On Thursday, September 23, 2010, Account Executive Cory Post represented Redding Radio at the Business Expo/Job Fair sponsored by the Greater Redding Chamber of Commerce at the Redding Convention Center. On duty in our decorated booth, Cory presented attendees with information about careers in radio broadcasting and answered their questions.

2. On January 28, 2011, KRDG Program Director Rachel Lane hosted a local Brownie Troupe here at Redding Radio. The Brownies and their chaperones were escorted through each of the 6 studios and given descriptions of the stations. Rachel also conducted them through the other areas (Production, Engineering, Business Offices, etc.) to show all the different types of jobs one could have in this industry. She then conducted a question/answer session with the young people about all aspects of radio broadcasting.

3. On May 10, 2011, KQMS News Anchor Kelly Frost and KRDG Program Director Rachel Lane participated in Anderson New Technology High School’s “Job Shadow” day. Each had students shadowing them at work that day. The 3 students were introduced to the radio business by a brief introduction to the sales and business departments, and extensive explanation of programming. During programming shadowing, the students were taken on air, participated in phone calls and contests, learned about music and talk scheduling, and participated in news gathering for on-air delivery.

4. On March 9, 2011, Account Executive Cory Post served on the Redding Chamber of Commerce Business Expo committee. Redding Radio hosted a booth where our staff members displayed information on broadcasting employment and provided explanations of types of jobs available in radio to prospective job seekers.

Training for Employees

Redding Radio has ongoing training for all personnel to allow them to grow within their positions and enable them to qualify for higher level positions should they choose to do so.

The sales persons are put through basic sales training. In addition, they receive ongoing training in sales techniques and methods. This includes weekly, monthly and quarterly training events. This training enables sales staff to gain the skills necessary to advance through the Redding Radio organization, and also allows them to gain the skills to move up to larger markets and positions them for management opportunities.

All departments practice cross-training, in order to prepare for future opportunities. Redding Radio also supplies employees with specific scheduled trainings with Arbitron and RAB as well as outside training classes.

On May 19, 2011, we held a 2-hour training session on “Prevention of Workplace Harassment”. It was conducted by a certified trainer, Linda Cadd of Cadd Consulting. All employees who supervise anyone, or are “perceived to have power” were required to attend.

Participation in community events

Approximately once a month, our staff conducts station tours for Boy Scout Troops, school classes, classes of handicapped adults, car clubs, and other groups, introducing them to all the career possibilities in radio.

Internship Program

The Redding Radio internship program has been an effective tool for us to find and train young individuals who are interested in a career in radio broadcasting. Each semester we invite individuals from the Shasta College Internship program, through the Communications Department, to apply for a Redding Radio internship. We then select up to 4 interns based on their availability and willingness to be the best radio professional they can be. Interns learn the basic skills it takes to have a career in radio broadcasting. They start out learning how to run a mixing board for live broadcasts, setting up live broadcasts, voicing commercials and finally… how to become an on air jock. If interns prove they can master all of the basics of radio broadcasting they can apply for employment. They will have a clear advantage over other applicants based on the experience they receive during the internship… and we have hired several interns over the past few years with positive results. We plan to continue our internship program for the foreseeable future. It really is the best way for individuals to find out if they have what it takes to compete in this fast-paced industry and may help us find our next radio superstar!

IV. Organizations which should be notified of job openings (EEO process):

Group	Address	Contact	Phone	Fax	Email		Comments
California Indian Manpower Consortium	2540 Hartnell, Suite 1, Redding 96002	Deanna Quintana, manager	222-1004	222-4830			Prefer fax. They pay 50% of new person’s salary.
EDD	www.caljobs.ca.gov	Lorraine Perry	225-2185	225-2206			Post on web
Latino Outreach of Tehama County	P. O. Box 395 Red Bluff 96080	Fernando Villegas	527-5631 x3068	345-3214	villegasf@tcha.net		Will email to everyone
Native American Christian Outreach	P. O. Box 423, Anderson, CA 96007	Wanda (or Arnold) Wilkes	365-7020				Prefer U.S. Mail.
Natl. Assn. for the Advancement of Colored People	21520 Old Alturas Rd. Redding 96003	Mr. Keevil Nichols	549-5131				Prefer U.S. Mail. Will add to newsletter.
NorCal Center on Deafness	849 Mistletoe Lane (P O Box 494476 Redding 96002)	Tina Cook, Kin Mihan	221-1639, 223-2571	221-8143			Prefer fax. Suggested by SHHH Dudley Runnels.
Northern Hispanic Latino Coalition	P. O. Box 155 Anderson, CA 96007	Edward Plaza & Alan Phillips	380-2199		edwardplaza@msn.com & aphillipsproduction@charter.net		Prefer email.Annual family Hispanic Fair
reddinghelpwanted.com	online				reddinghelpwanted.com		Post on web
Resources for Rural Community Development dba Access Home	1900 Churn Creek Rd., Suite 208, Redding 96002	Gail Ellert	224-2800			accesshome@accesshome.org	Prefer email. Will post on bulletin board.
Shasta College CalWORKS work study program (@ Smart Business Resource Center)	1201 Placer St. Redding 96001	Rose Amaru	245-1559			arose@thesmartcenter.biz	Prefer email. They pay 50% of new person’s salary.
Shasta County Mien Community	P O Box 492614 Redding 96049-2614	Mey Chao-Lee	225-5956			mchaolee@co.shasta.ca.us	Prefer email.

Shasta County Veterans Service	2625 Breslauer Way #4, Redding	Dave Lanford	225-5846	245-6534	dalanford@co.shasta.ca.us	Prefer email. Will post.
Shasta Twenty-first Century Career Connections	1135 Pine Street, Suite 205 Redding 96001-0750	Sue Sawyer	245-1014		snsawyer@shasta.com	Prefer email. Serve post-high school.
Smart Business Resource Center	1201 Placer St. Redding 96001	Stephanie Jewell	246-7911	245-1504	jstephanie@shastasmart.com	Prefer email. Will post.
South East Asian Christian Ministry	2315 Placer Street, Redding 96001-1541	Alice McFadden	515-8400, 241-5802		alicekathryne@netscape.net	Prefer email. Serve refugees & immigrants.
Tehama County Social Services	310 S. Main, Red Bluff 96080	Lupe Massie	528-4174		lmassie@tcdss.org	Email.
Workability Transition Alliance	12077 Lake Blvd. Redding 96003-0701	Sue Sawyer	245-1014		snsawyer@shasta.com	Prefer email. Serve post-high school.