Redding Radio 06-07 EEO Report

KSHA / KRDG / KNNN / KRRX / KQMS / KNRO
Equal Employment Opportunity Public File Report
Report Dates: August 1, 2006 – July 31, 2007

Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions;
Hosting of at least one job fair;
Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities;
Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues;
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment;
Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e., outreach that is not primarily directed to providing notification of specific job vacancies);
Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting;
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions;
Establishment of a mentoring program for station personnel;
Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting;
Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting;
Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose membership includes substantial participation by women and minorities;
Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting;
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination;
Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions;
Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.

Job Title	Sources Used to Fill Position (Numbers Correspond to the Recruitment Source List in Part II)	Source Referring Hiree
Marketing Director/On Air Talent	1,5,8,10,14	10
Sales/Promotions Assistant	8,14,11,15	11
Account Executive	1,3,4,8,14,11,13,15	8
Account Executive	1,3,4,8,14,11,13,15	9
Traffic Director	1,3,4,5,6,8,9,14	9
Engineer	1,3,8,10,14	10
Account Executive	1,3,4,8,14,11,13,15	10
News Reporter	1,5,8,11,14	11

No.	Recruitment Source (Name, address, contact person, telephone number)	Entitled to Vacancy Notification (Y/N)	No. Interviewees Referred During Reporting Period by Source
1	Email – jobs@reddingradio.com	N
2	Regional Help Wanted www.reddinghelpwanted.com	N
3	Cal Jobs www.caljobs.ca.gov	Y	2
4	Employment Development Dept 1325 Pine Street, Redding, CA	Y
5	Record Searchlight 1101 Twinview Blvd Redding, CA 96003	N	1
6	Shasta College Employments Srvs 11555 Old Oregon Trail Redding, CA 96003	N
7	Express Personnel Sean Sharp 915 Mistletoe Lane	N
8	Radio Advertising KQMS/KNRO/KSHA/KRDG/KNNN &KRRX	N	5
9	Unsolicited Mailings	N	2
10	Referral	N	3
11	In house promotions	N	3
12	All Access.Com	N
13	Radio Ink 224 Datura, Suite 1015 W Palm Beach, FL 33401	N
14	Redding Radio Website	N
15	Postings @ other Mapleton Markets	N
TOTAL INTERVIEWEES DURING 12-MONTH PERIOD			16

No.	Type of Outreach Initiative and Menu Category	Brief Description of Activity
1	Internship Program (5)	Redding Radio has an active internship program that involves students at Shasta College, Enterprise High School, and Foothill High School. Interns involved in this program work closely with station personnel and gain valuable hands-on experience in broadcasting.
2	Participation in events/programs sponsored by educational institutions (10)	Redding Radio hosted several Career Day fairs at local schools to increase awareness of our company and the radio industry in general. Classroom sessions were scheduled to share the daily duties of radio hosts and management positions, followed by question and answer times for students to ask questions. 3/2/07- “Live with Don & Linda” from KSHA mornings on location from Buckeye Elementary School to celebrate Dr. Seuss Day. Our morning hosts read stories to students and spoke about the importance of expressive reading in the radio business. 3/22/07- Don Burton, Senior Program Director of KSHA-FM participated with other business leaders by being “Principal for a Day” at Central Valley High School. Don took the place of Principal Emmit Koerperich and spoke with students about the differences and similarities of the radio business and school administrators. 4/27/07- “Live with Don & Linda” from KSHA-FM mornings on location from Boulder Creek Elementary. A radio broadcast demonstration in conjunction with a school fundraiser to display the power of public speaking in fundraising campaigns. 5/11/07- Don Burton, Senior Program Director of KSHA-FM hosted the Boulder Creek Elementary Career Day. 2 classroom sessions to share the daily duties of radio host and radio management positions. 7/20/07- Don Burton and Heather Gibson of KQMS-AM hosted a career day at Montessori School. 25 children learned about music and news-talk radio and the importance of education as related to the broadcast industry. Business Manager, Kara Chilson participated in a mock interview event at the local University, Shasta College on DATE to help prepare Communication majors for possible future careers in the broadcasting industry. This equipped the students with interviewing skills while also exposing them to the career possibilities within the broadcasting industry.
3	Training for Employees (8)	Redding Radio has an ongoing training for all personnel to allow then to grow within their positions and enable them to qualify for higher level positions. The sales staff are put through a program called Co-Learn. In addition, they receive ongoing training in sales techniques and methods. This includes weekly, monthly and quarterly “in-house” training events, as well as twice-yearly offsite events. This training enables sales staff to gain the skills necessary to advance through the Redding Radio organization, and also allows them to gain the skills to move up to larger markets and positions them for management opportunities. All departments are focused on cross training in order to prepare them for future opportunities. Redding Radio also supplies employees with specific scheduled trainings with Arbiton and RAB as well as outside training classes. In addition, all Managers and Sales reps participated in an interactive Harassment training seminar on May 30, 2007. The credited training included how to create a harassment-free workplace and how to deal with situations should they arrive.
4	Sponsorship of events in the community (11)	Redding Radio co-sponsored the annual Chamber of Commerce Business Expo at the Redding Convention Center on September 21, 2006 from 8am – 6pm. The event exposed hundreds of businesses and individuals to our company and the opportunities available at Redding Radio.
5	Co-Sponsoring of Job Fairs (3)	Redding Radio co-sponsored the annual Job Expo 2007 held at Shasta College on April 11, 2007 from 9am-3pm. Approximately 60 businesses participated with several hundred job seekers.
6	Participation in community events (4)	Redding Radio's KQMS talk show host, Ken Murray was a presentation speaker for the State of City luncheon held on January 20, 2007. Mr. Murray addressed the community and the youth council on employment and internship opportunities in the radio sector. Don Burton participates in the Shasta Counties Plus One Mentors program each year. The program is ongoing and Don represents the Media and educates the youth of the various career opportunities. On May 8, 2007 Don Burton participated in a career workshop with the Anderson Exchange Club.